Messaging Service Privacy Policy

1. Changes to This Policy

We may update this Messaging Service Privacy Policy from time to time. If any material changes are made, we will notify you as required by law. Continued use of the Messaging Service after an update constitutes your acceptance of the revised policy.

2. Information We Collect

When you sign up or engage with our Messaging Service, we may collect:

• Contact Information:Name, mobile number, and email address
• Message Interactions:Timestamps, message delivery status, and message content
• Device and Usage Data:Via cookies or similar technologies on our site, which may be used for personalized messaging such as cart reminders or behavior-based messages
• User-Submitted Data:Any data you share during surveys, sweepstakes, contests, research studies, or when contacting customer support

3. How We Use Your Information

We use your information to:

• • Deliver and maintain the Messaging Service
• • Personalize your experience (e.g., using cookies to send cart reminders)
• • Analyze and improve message performance and engagement
• • Prevent fraud, abuse, and unauthorized access
• • Comply with applicable legal obligations

We may also create and use aggregated or de-identified data, which does not identify you personally, for any purpose, including sharing with advertisers or business partners.

4. How We Share Your Information

We may share your personal information with:

• Service Providers:Third-party platforms that help us deliver and support the Messaging Service (e.g., messaging platforms, telecom providers, customer support services)
• Legal or Security Needs:If required by law or necessary to protect TLF Apparel, our customers, or others

We do not sell your personal information.

5. Your Responsibilities

You agree to provide accurate and current information when signing up. Submitting false or misleading information, or using someone else's contact details, may result in suspension or termination of Messaging Service access.

6. Your Choices and Controls

You can opt out of our marketing texts at any time by replying with one of the following: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT.

Please note:

• • Message frequency may vary
• • Message and data rates may apply
• • Consent to receive marketing texts is not a condition of purchase

For full details, please see our Terms of Service.

7. Customer Support

If you experience issues or have questions about the Messaging Service, please contact us at:

8. California Privacy Notice (CCPA)

This section applies to California residents and outlines rights under the California Consumer Privacy Act (CCPA).

Categories of Personal Information Collected:

Your Rights:

• Access: Request a copy of your personal data
• Deletion: Request your data be deleted
• Non-discrimination: We will not discriminate against you for exercising your rights
• Authorized agent: You may appoint someone to make requests on your behalf

To submit a request, email: customerservice@tlfapparel.com

We may verify your identity by confirming your email or phone number associated with your Messaging Service account.

We do not "sell" personal data as defined by the CCPA, including data of individuals under 16 years of age.

9. Primary Privacy Policy

This Messaging Service Privacy Policy applies only to data collected via our SMS/text messaging program. To learn more about how TLF Apparel collects, uses, and protects your information more broadly, please see our Primary Privacy Policy.