Privacy Policy

This Privacy Policy ("Policy") explains how Take Life Further, LLC, doing business as TLF Apparel ("TLF," "we," "us," or "our"), collects, uses, discloses, and protects personal information about you, and describes the choices and rights you have regarding that information. This Policy applies to information we collect when you interact with us in the United States, including through our website at tlfapparel.com and any associated subdomains, our mobile applications, our email and text-message programs, our pages and stores on third-party platforms and social media, and our customer service, marketing, events, promotions, and other services (collectively, the "Services"). Please read this Policy carefully. By using the Services, you acknowledge that you have read and understood this Policy. If you do not agree with our practices, please do not use the Services.

1. Scope of This Policy

This Policy applies to personal information we collect about customers, prospective customers, website and app visitors, and others who interact with the Services in the United States. It does not apply to information handled by third parties that we do not own or control, including third-party websites, platforms, payment providers, or services that may be linked to or integrated with the Services. Those third parties have their own privacy practices, and we encourage you to review them.

If you are an employee, job applicant, contractor, or business contact, different notices may apply to your information. This Policy also does not govern information that has been de-identified or aggregated so that it can no longer reasonably be associated with you.

2. Personal Information We Collect

The categories of personal information we collect depend on how you interact with us. We collect information you provide directly, information collected automatically when you use the Services, and information we receive from third parties.

Information You Provide To Us

• Contact and account details - name, email address, phone number, shipping and billing addresses, username and password, and marketing preferences.
• Order and transaction details - the products you purchase, order history, and information needed to process and fulfill orders. Payment card numbers are collected and processed by our payment processor; we do not store full payment card numbers on our systems.
• Customer service communications - the contents of messages, emails, chats, calls, and support tickets when you contact us, including any information you choose to share.
• User-generated content - product reviews, ratings, photos, questions and answers, survey responses, sweepstakes and contest entries, and posts or comments you submit.
• Marketing sign-ups - information you provide when you subscribe to emails or text messages, enter a promotion, or participate in a referral or loyalty program.

Information We Collect Automatically

• Device and usage data - IP address, device identifiers, browser type, operating system, referring and exit pages, pages and products viewed, links clicked, search terms, and dates and times of access.
• Location data - approximate location inferred from your IP address. We do not collect precise geolocation from your device without your consent.
• Cookies and similar technologies - as described in Section 10, we and our partners use cookies, pixels, tags, SDKs, and similar technologies to operate the Services, remember your preferences, measure performance, and support analytics and advertising.

Information We Receive From Third Parties

• Service providers and platforms - our e-commerce, payment, shipping, marketing, reviews, and analytics providers may share information about your interactions with us and the status of your orders and payments.
• Advertising and social media partners - partners may provide information about how you interacted with our ads or content, and audience or measurement data.
• Fraud-prevention and verification sources - we may receive information used to detect and prevent fraud, verify identity, and secure the Services.

If you choose to interact with us through a social media platform or to log in using a third-party account, we may receive information from that platform in accordance with its settings and policies.

3. How and Why, We Use Your Information

We use personal information for the following purposes:

• Provide the Services - create and manage your account, process and fulfill orders, arrange shipping and delivery, handle returns and exchanges, and provide customer support.
• Communicate with you - send transactional messages (such as order confirmations, shipping updates, and service notices) and, where permitted, marketing communications about products, promotions, and events.
• Personalize your experience - remember your preferences, recommend products, and tailor content and offers.
• Marketing and advertising - measure and improve our campaigns and deliver relevant advertising on our Services and on third-party sites and apps.
• Analytics and improvement - understand how the Services are used, develop new features and products, and improve performance, quality, and safety.
• Security, fraud prevention, and legal compliance - protect the Services, our customers, and our business; detect, investigate, and prevent fraudulent, unauthorized, or illegal activity; enforce our terms; and comply with legal obligations.
• Reviews and community - publish and respond to reviews and other content you submit, subject to our terms.

We may combine information from different sources to carry out these purposes, and we may use de-identified or aggregated information for any lawful purpose.

Sensitive Personal Information

Some information may be considered sensitive personal information under applicable law. Based on the practices described in this Policy, we may process account log-in credentials to authenticate and secure customer accounts. We do not collect precise geolocation from your device without your consent, and payment card information is processed by our payment processor rather than stored as full payment card numbers on TLF systems. We do not use or disclose sensitive personal information for purposes other than those permitted by applicable law unless we provide any notice and privacy choice required by law.

4. How We Disclose and Share Personal Information

We do not sell your personal information for money. We disclose personal information in the following circumstances, and as explained in Sections 9 and 10 - some of our advertising-related disclosures may be treated as a “sale” or “sharing” for targeted advertising under certain state privacy laws, which you can opt out of.

• Service providers - companies that perform services for us, such as e-commerce and website hosting, payment processing, order fulfillment and shipping, email and text-message delivery, customer support, product reviews, analytics, advertising, and fraud prevention. These providers are permitted to use the information only to provide services to us.
• Advertising and analytics partners - as described in Section 10, we work with partners that use cookies and similar technologies to provide analytics and to deliver and measure advertising across sites and apps.
• Corporate transactions - in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our assets, information may be transferred as part of that transaction, subject to appropriate protections.
• Legal and safety - to comply with applicable law, legal process, or lawful government requests; to enforce our terms and agreements; and to protect the rights, property, and safety of TLF, our customers, or others.
• With your direction or consent - when you ask us to share information or otherwise consent to sharing.

Mobile Messaging Consent Information

Mobile numbers, SMS/MMS/RCS opt-in records, and consent status are used and disclosed only as needed to operate and support TLF mobile messaging, maintain consent and suppression records, comply with law, and provide related services. We do not sell or share mobile messaging opt-in data or consent status with third parties for their own marketing or for purposes unrelated to providing TLF messaging services.

5. You’re Sharing and Public Activity

Some features let you make information public or share it with others. For example, product reviews, ratings, photos, and questions you submit may be displayed publicly along with the name or handle you provide. If you use a referral feature, we will use the contact information you provide to send the referral you request. Please be thoughtful about what you choose to share, as you are responsible for content you make public, and information you share publicly may be collected and used by others.

6. Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us at privacy@tlfapparel.com and we will take appropriate steps to delete it. We also do not knowingly sell or share for targeted advertising the personal information of consumers we know to be under 16 without the consent required by applicable law.

7. How We Protect Personal Information

We maintain administrative, technical, and physical safeguards designed to protect personal information against loss, misuse, and unauthorized access, disclosure, alteration, and destruction, appropriate to the nature of the information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential and for the activity that occurs under your account.

8. Retention of Personal Information

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including providing the Services, complying with our legal, tax, accounting, and reporting obligations, resolve disputes, prevent fraud, and enforce our agreements. When personal information is no longer needed, we take reasonable steps to delete, de-identify, or anonymize it. Retention periods vary depending on the type of information and the purpose for which it is used.

9. Managing Your Privacy Rights and Choices

State Privacy Rights

Depending on your state of residence and applicable law, you may have some or all of the following rights with respect to your personal information:

• Right to know / access - to request the categories and specific pieces of personal information we have collected about you, and information about how we collect, use, and disclose it.
• Right to delete - to request that we delete personal information we collected from you, subject to legal exceptions.
• Right to correct - to request correction of inaccurate personal information.
• Right to portability - to obtain a copy of certain personal information in a portable format.
• Right to opt out - to opt out of the “sale” or “sharing” of personal information and of targeted advertising, and of certain profiling.
• Right to limit use of sensitive information - where applicable, to limit our use of sensitive personal information to permitted purposes.
• Right to non-discrimination - you have the right not to receive discriminatory treatment for exercising your privacy rights.

How to submit a request. You or an authorized agent may submit a request by emailing privacy@tlfapparel.com or by visiting our Your Privacy Choices Page. We will verify your request by matching the information you provide with information we have on file, and we may ask for additional information to verify your identity. For opt-out requests, we will also honor a valid GPC signal as described above.

Appeals. If we decline to act on your request and your state provides a right to appeal, you may appeal by contacting us at privacy@tlfapparel.com. If your appeal is denied, you may be able to contact your state attorney general.

We will respond to verifiable requests within the timeframes required by applicable law.

10. Cookies and Similar Technologies

We and our partners use cookies, web beacons, pixels, tags, software development kits (SDKs), and similar technologies (collectively, “cookies”) to operate and improve the Services and to support analytics and advertising. Cookies fall into general categories:

• Strictly necessary - required for the Services to function, such as maintaining your cart, session, and security.
• Functional - remember your preferences and settings.
• Analytics / performance - help us understand how the Services are used so we can improve them.
• Advertising / targeting - help us and our partners deliver and measure advertising that is relevant to you across sites and apps.

You can control cookies through the cookie preferences tool on our website (Your Privacy Choices Page), your browser settings, and, for mobile advertising identifiers, your device settings.

11. Third-Party Products, Services, and Links

The Services may contain links to, or integrations with, third-party websites, platforms, and services that we do not control, including social media, payment providers, and advertising and analytics partners. This Policy does not apply to those third parties. When you interact with them, their privacy policies and terms govern the information they collect. We encourage you to review the privacy practices of any third party before providing your information.

12. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the “Last Updated” date above and, where required by law or where changes are material, provide additional notice. Your continued use of the Services after an update takes effect means you acknowledge the updated Policy.

13. Questions and Contact

If you have questions or requests regarding this Policy or your personal information, contact us at:

Take Life Further, LLC (d/b/a TLF Apparel)
3931 SW 30th Ave., Fort Lauderdale, FL 33312
Email: privacy@tlfapparel.com (privacy requests) | support@tlfapparel.com (general)

14. Additional State-Specific Information

California

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), provides the rights described in Section 9, including the rights to know, delete, correct, and opt out of the sale or sharing of personal information and of targeted advertising, and the right to limit the use of sensitive personal information. We do not sell personal information for money. In the preceding 12 months, we have collected the categories of personal information described in Section 2 and disclosed them for the purposes described in Sections 3 and 4. You may exercise your rights as described in Section 9, and you may designate an authorized agent to make a request on your behalf. We will not discriminate against you for exercising your rights. California’s “Shine the Light” law also allows California residents to request information about disclosures of personal information to third parties for their direct marketing purposes; to make such a request, contact us at privacy@tlfapparel.com.

Other States with Comprehensive Privacy Laws

Residents of other states with comprehensive consumer privacy laws in effect - including Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia - have rights that may include the rights to access, correct, delete, and obtain a copy of personal information, and to opt out of targeted advertising, the sale of personal information, and certain profiling. To exercise these rights, or to appeal a decision on a request, contact us as described in Section 9. Where required, we honor universal opt-out preference signals such as Global Privacy Control.

Nevada

Nevada law allows Nevada residents to opt out of the sale of certain covered information. We do not sell covered information as defined under Nevada law; to submit a request, contact us at privacy@tlfapparel.com.