Male and female ambassadors's wearing popular styles


TLF originated with a single focus in mind: pushing one past their boundaries and limitations to TAKE LIFE FURTHER while REDEFINING IMPOSSIBLE. Pioneering a new category in athletic and lifestyle apparel, TLF products are engineered for your toughest training sessions and designed to carry you through the rest of your day or wherever life takes you.


TLF was established in 2012 by Chris Ferguson, former founder of BSN® supplements. A global leader in sports nutrition, Ferguson was responsible for pioneering the multi-billion-dollar pre-workout product category with the unprecedented innovation of N.O.-XPLODE® (among many other industry breakthroughs) forever changing the way people approach training and supplementation. After selling BSN®, Ferguson shifted his focus into developing TLF into the world's most premium athletic and lifestyle brand.

Male ambassador's wearing sweatshirts and joggers

Female ambassador working out in seamless style

He set out to redefine the activewear industry using core philosophy of Innovate-Never-Duplicate. His unparalleled attention to quality, fit, function, performance, and design has led TLF to become the “go to” brand for those who will settle for nothing less than the best. TLF products are designed to help improve the way you look and the way you feel; propelling your confidence and performance to new levels you never imagined possible.

"It's our never-ending pledge to motivate you, push you beyond your comfort zone, and past your known limits to inspire you to

- Chris Ferguson, Founder & CEO